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The Noodle Club
KOC Marketing on RED
We used KOC marketing to promote The Noodle Club in Chinese social media Xiaohongshu (RED). The campaign increased the popularity of the restaurant and attracted young consumers in the Chinese Community.
The Noodle Club is a Chinese restaurant located in South Brisbane. The restaurant specialises in Chinese Northeast cuisine. To improve the restaurant's exposure to social media, MediaMo runs a KOC marketing campaign.
Our team invited influencers from Xiaohongshu (RED) to visit the restaurant and post their reviews on the social media platform.
The Key Opinion Consumers' following and the 'nearby' function of RED helped us reach more than 6000 audiences in Brisbane. Hence, the popularity of the restaurant has been improved.
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