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Milk Flower
KOC Marketing
We helped Milk Flower reach the target audience on Chinese digital platforms Xiaohongshu (RED) and WeChat Official Account by inviting 5 Key Opinion Customers to visit the shop and share their experiences on RED. Our KOC marketing campaign enhanced the popularity of the beverage shop and attracted new customers. Many viewers actively commented under the influencers' posts.
Milk Flower is a Chinese beverage shop located in Sunnybank Brisbane. It already has 18 stores across Australia and will open more stores soon. The beverage shop specializes in using the original and freshest ingredients to create healthy and delicious drinks. The marketing goal is to enhance its brand awareness among the Chinese Community, specifically Brisbane.
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