We have coordinated an influencer campaign to help our client Carina Day Spa gain exposure into the local Chinese community. We invited a total of 6 local key opinion customers (KOCs) and key opinion leaders (KOLs) to experience Carina Day Spa’s services and share their real experience on RED.

The campaign has generated significant exposure and awareness for the brand. The influencers have created video and image content, to share genuine personal experiences, which are more trustworthy and personable. RED is perfect for businesses that would like to target the local audience as there is a nearby function where local Chinese are often seeking information on services reviews, entertainments and many more.