BNE Marketplace
KOC Marketing on RED
MediaMo helped BNE Marketplace launch the Lunar New Year campaign and gained tremendous exposure in the local Chinese market through the KOC influencer campaign, reputation management and omnichannel marketing.
BNE Marketplace is a high-end online shopping platform by working with authorized Australian retail partners across Brisbane Airport to bring the airport shopping experience online and deliver 100% genuine stock to customers.
To help showcase BNE Marketplace and its online products in an on-time way to attract local Chinese customers, we increase their exposure and brand awareness among Chinese media.
We invited a bunch of influencers to promote the event and posted their shopping experiences as well as recommendations on RED and BNE airport's own channels to advertise the event.