8 Street 八號胡同

Video Production, KOL Marketing on Weibo, WeChat and RED

8 Street has gained enormous exposure and posts impressions on Chinese social media platforms (Weibo, WeChat, Xiaohongshu) through our KOL marketing campaign.

8 Street is a food precinct that mimics an Asian marketplace's vibrant atmosphere with a beer garden. It features a vast array of great food stalls that offers authentic Asian cuisines.

We produced a video that shows the various Asian cuisines in the precinct and posted it to the three most influential Chinese social apps (Weibo, WeChat and RED).

By utilising the influence of KOLs, the video gained more than 42,000 views, and the posts gained more than 66,000 impressions, which significantly increased the popularity of the restaurant.