Content Platforms
MediaMo delivers engaging content, to tell your brand story and delight your audience. We specialise in creating content to reach Chinese audiences across channels.
RED
The male to female ratio is 2:8 on Red.
Red is a social media platform that integrates an e-commerce marketplace with a social media platform. It promotes user-generated contents which provide useful product reviews and testimonials. It has over 73 million monthly users with high purchasing power. Its “word-of-mouth” advertising style has a strong influence on millennials’ life and their buying decisions.
Almost every single Chinese in Australia owns a WeChat account.
With 3 million monthly active users in Australia and over 1.2 billion users globally, WeChat is the key channel to reach Chinese consumers. The Chinese community is highly diverse, with many cultural nuances. A clear, strategic, and tailored marketing approach is crucial to raise brand awareness on this platform.
More than 120,000 Weibo KOLs in Australia, with a huge fan base of 40 million.
Weibo has over 550 million monthly active users, 80% are highly educated, making it another important platform for brands to target consumers and advertise products. Compared with WeChat, Weibo has significantly more interactive channels for brands to amplify their message. Targeted marketing campaigns can be carried out based on users' demographics, social relations, interests and behaviours.
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