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Vian Yang

Jul 7, 20233 min read

RED Advertising Platform: The Ultimate Marketing Solution in the Chinese Market

In today's highly competitive business landscape, effective advertising and marketing strategies are crucial for any brand's success....

viola88

Jul 9, 20216 min read

How to target Chinese with WeChat and Weibo Advertising?

Want to target Chinese customers in Australia, but do not know which advertising platforms are the best for you? Want to place ads on...

viola88

Jul 9, 20214 min read

A Guide to Video Productions in Brand Storytelling

Video is essential in marketing nowadays, with our audience’s attention span becoming shorter. Videos can help convey your brand’s...

zoeylhs

Apr 1, 20213 min read

How to Reach Multicultural Audience with smart advertising? Multicultural Premium Network (MPN)

Need a plan to reach a multicultural audience to build brand awareness and genuine relationships with your customers? Our Multicultural...

zoeylhs

Feb 10, 20215 min read

How KOL marketing influences young Chinese consumers’ buying behaviours via social media?

In the interconnected media environment, young Chinese consumers tend to spend a massive amount of time searching for Influencer/Key...

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zoeylhs

Feb 3, 20215 min read

How to Grow Your Business on RED, the Instagram-like Chinese Platform with an eCommerce Marketplace

Have you ever wondered if your business could be marketed to the Chinese community effectively through an Instagram-like platform with a...

zoeylhs

Jan 27, 20214 min read

eCommerce Marketing Strategy 2021: New Features of Chinese Social Media & Consumers Buying Behaviour

E-commerce marketing on Chinese social media is the primary strategy for businesses to attract new consumers. Social media platforms are...

viola88

Oct 7, 20207 min read

The Ultimate Guide to Targeting Chinese-Australian Customers

We have conducted a Chinese-Australian demographic analysis and summarised key social medias they use, and how to utilize these platforms