Advertising Platforms
Chinese digital Channels are extremely powerful tools for businesses to promote their brands or products to Chinese consumers. Our advertising platforms allow businesses to engage with the Chinese community both in Australia and China.
RED
RED Advertising Platform, also known as “JU GUANG PING TAI” in Chinese, is a comprehensive advertising platform that combines the power of digital advertising and influencer marketing. It is designed to help businesses and brands effectively promote their products and services to the Chinese audience, the RED platform has 200 million monthly active users, and this platform provides In-feed ads and search ads. MediaMo has an official channel to advertise on the RED platform, We can help you to develop your advertising campaign, provide the best marketing strategy for your business to target the Chinese audience and we can help you to monitor and process all the advertising procedures.
WE.BNE
WE.BNE（微布里斯班）is one of the most trusted lifestyle platform in Brisbane. WE.BNE platform aims to bring the most trendy lifestyle information to the Chinese community through its WeChat and RED account.
WE.BNE account highlights:
Monthly Reach: 70,000+
MediaMo can help you promote your business locally on WE.BNE platform and source the most suitable local influencers to maximize your reach.
Weibo is a micro-blogging platform. With 850,000 monthly active users. It is the most popular microblogging site in China. With Weibo, users can upload videos, images, and gifs.
There are a few ways to advertise on Weibo such as Funstalk and Fans Headline. The advertisements can be targeted toward a specific audience based on their demographics. MediaMo can help with the target market research, content creation, ad campaign set up and performance reporting.
Baidu
SEM/SEO
Baidu still occupies over 50% of search volume in the Chinese market. Unlike other western search engines, it can be more challenging to optimise for Baidu due to language barriers and regulations. Don’t worry! We can help customise your marketing plan, identify relevant keywords opportunities and execute PPC campaigns or in-feed ads to gain exposure for your brand.
Multicultural Premium Network (MPN)
1 in 3 Australians is not native Australian. That’s why it’s worth considering reaching multicultural audiences in Australia, through well known and frequently visited websites/apps from your audience’s home country. Other than advertising in Chinese, we can also help you reach other Southeast Asian communities such as Indians, Vietnamese, Filipinos, Koreans and many more.
IQiyi
iQIYI.com is the video content platform by Baidu. This is one of China's top streaming platforms with over 223 premium shows. MediaMo can effectively target these audiences while they are watching their favourite TV shows, with appealing video ads. MediaMo can help you map out your strategy to optimise your ad spend, create engaging video ads and provide a detailed report at the end of the campaign.
Youku
YouKu is China’s leading internet Television streaming platform with over 150 million daily active users. The platform has a variety of video content, from user-generated content and self-produced series to licensed shows. The ads can be displayed in a lot of different forms such as pre-roll ads and banner ads on the homepage. MediaMo can help customise the ad campaign, create short 15-30 seconds advertising videos, optimise and track your advertisement.
WeChat is an all-in-one messaging app with 2.9 million monthly active Australian users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook, where users can see posts that their friends share. Moments ad is one of the most popular ways to advertise on WeChat.
MediaMo can help you set up your WeChat official account to enable the Advertiser function and customise your ad campaign. As the WeChat platform policies and restrictions are changing constantly, it's best to enquire to learn more.
Ctrip
Ctrip Established in 1999, is the biggest online travel platform in mainland China.
Ctrip Data suggested that the Search volume of China outbound travel surged significantly since 2023 and peaked at 10 Million in Feb 2023, which was 9 times more than in Feb 2019.
Ctirp provides different advertising options, including App Open Splash, App Banner Display, and App Infeed Display.
MediaMo could help your brand place various types of advertisements on Ctrip to maximize your brand's reach.
Qunar
Qunar is a Chinese online travel platform that provides a range of services related to travel and tourism. It offers users the ability to search for and book flights, hotels, vacation packages, train tickets, and other travel-related services. Qunar is known for its user-friendly interface and comprehensive travel information.
Qunar offers App Open Splash, App Banner Display, and App Infeed Display. These ads can be targeted to specific demographics, interests, or travel-related searches to reach a relevant audience.
Youdao
NO.1 DICTIONARY APP TO REACH POTENTIAL CHINESE STUDENT
The largest online education and business network under NetEase offering ~20 applications with >800 million users in China.
Youdao ads can be precisely targeted to specific cities in Australia. The available ad formats include Open Splash, In-feed Static, In-feed Video, and Result Page Ad.
China UnionPay
500,000
Chinese have used UnionPay to consume in Australia in the past 1 year
1,000,000+
Approx. Daily Impression in Australia
Covering local Chinese nationwide
Reaching local Chinese audiences through China UnionPay